GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What's Really Broken in Attribution | John Fernandez
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John Fernandez John Fernandez
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GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What's Really Broken in Attribution | John Fernandez

John Fernandez is SVP at Datasite, with a track record as GTM leader at Glia, ContentWise, and Diligent, having scaled teams through IPOs, acquisitions, and $1.4B in equity events. At Glia, John pioneered revenue marketing's impact, driving 71% of pipeline and 60% of new business revenue from marketing. Connect with him for real-world GTM lessons, scaling playbooks, and unique frameworks for aligning marketing with revenue.