Which teams create sales enablement assets?
Associated with
Spencer Grover Spencer Grover
Igor Kranjcec Igor Kranjcec
Posted Oct 14, 2021 12 min read
Which teams create sales enablement assets?

In some cases, product creates sales enablement assets, in others, it's the remit of customer success, while product marketing teams are often entrusted with the responsibility. But which teams are predominantly responsible for the creation of these materials?

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