Associated with
Travis Clinger
Posted Mar 14, 2024
•
2 min read
NBCUniversal, LiveRamp, and Google's Display & Video 360 Partner to Enable PAIR Across CTV – Powering Better Performance for Marketers on the Big Screen
NBCUniversal is partnering with LiveRamp to implement Google Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR). This solution merges first-party data with marketers' data to enhance marketing effectiveness and personalize customer interactions securely. NBCUniversal will be among the first major CTV providers to go live with PAIR.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
LiveRamp
Featured by agorapulse
