Associated with
Travis Clinger
Posted Mar 14, 2024
•
2 min read
NBCUniversal, LiveRamp, and Google's Display & Video 360 Partner to Enable PAIR Across CTV – Powering Better Performance for Marketers on the Big Screen
NBCUniversal is partnering with LiveRamp to implement Google Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR). This solution merges first-party data with marketers' data to enhance marketing effectiveness and personalize customer interactions securely. NBCUniversal will be among the first major CTV providers to go live with PAIR.
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