Cvent's annual user conference, Cvent CONNECT, provides exciting opportunities for over 4,500 attendees to connect and grow as industry professionals in Las Vegas. Working almost a year in advance of the world-class user conference, the Cvent team was deep in the planning process when the global health crisis hit in March. Facing a significant challenge just three months ahead of the scheduled event, Cvent leadership evaluated options to postpone, cancel, or take the event virtual. Recognizing the potential reach of a virtual event to help support the industry while navigating global restrictions, Cvent CONNECT soon became an entirely free virtual event. With a tight timeline to produce the now fully-digital experience, Cvent's cross-functional teams were ready for the challenge