Qualitative vs quantitative research
Associated with
Emma Bilardi Emma Bilardi
Dekker Fraser Dekker Fraser
Jesse Friedman Jesse Friedman
Jonathan Pipek Jonathan Pipek
Posted Aug 25, 2020 6 min read
Qualitative vs quantitative research

Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let's break them down into two different types of data: qualitative and quantitative.

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