Lin Shearer

Why work with Spark Consulting?

If you're struggling with any aspect of your go-to-market strategy or execution:

► Setting clear go-to-market direction & positioning - your marketing & sales teams are telling inconsistent stories and targeting different audiences
► A crucial go-to-market function - marketing, sales, business development - or product is underperforming and you need a fresh pair of eyes - and hands - to help reignite growth
► Simply a lack of bandwidth or expertise to build and execute effective go-to-market strategies and marketing plans...

We clarify and prioritize target customer segments and clearly communicate the value you deliver to them - so you can get the most out of your funds and resources.

We turn strategy into repeatable playbooks - wherever you have the greatest need - so you can systematically drive, sustain, and accelerate growth.

Schedule a complimentary positioning review or discovery call today at https://sparkgtm.as.me/

Our Services

Strategy - Get crystal clear about your target market and communicate the value you deliver

► Define and prioritize Ideal Customer Profiles and Buyer Personas
► Create differentiated Positioning and compelling Messaging
► Empower Sales and Marketing with tools, training, and content

Growth Marketing - Accelerate growth with an agile marketing playbook and roadmap

► Align marketing programs with your go-to-market strategy
► Drive continuous improvement of marketing programs and tactics
► Optimize every stage of the customer lifecycle: from awareness and acquisition to activation, activity, and advocacy

Sales Strategy and Business Development - Maximize sales effectiveness and uncover new revenue opportunities

Sales Strategy | Sales Enablement | Revops

► Sales and Marketing alignment
► Sales funnel analysis, design, and implementation
► Sales playbook design and implementation

Business Development and Partnership Programs

► Partner development, contract negotiation, and relationship management
► Standardized partner program design and implementation
► Co-op marketing and sales program design and implementation

Skills: B2B Marketing | Positioning & Messaging | Product Marketing | Demand Generation | Digital Marketing | Content Marketing | Social Media Marketing | Lifecycle Marketing | Email Marketing | Partner Marketing | SEO / SEM / PPC / Landing Pages | Sales Enablement | Public Relations | Analyst Relations | Marketing Tech