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Posted Feb 16, 2018
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6 min read
Need for Data Orchestration for Contextualizing Customer Experience
MarTech Series Marketing Technology Insights
For a long time, marketing communication has been unidimensional, i.e., it has always flowed from the brand or organization to the customers or prospects. And the effectiveness of the communication has been measured with sales, surveys or brand recall. But today, in a typical B2B scenario, content consumption is clearly a two-way omnichannel customer experience. [...]
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