Most "best practices" for content marketing and search engine optimization (SEO) are actually outdated, lacking context, or simply ineffective. Join Mariya Delano from Kalyna Marketing as she takes you behind the scenes to look at what those supposed best practices are, how most marketers tend to approach content audits & research, and what she suggests marketers should do instead.

Chapters:
0:00 Introduction
1:42 Looking at Snowflake's blog
3:30 HubSpot's content audit tips
4:20 Semrush's content audit guide
8:35 Keyword analysis for Snowflake
11:42 Looking for "SEO strategy" best practices
13:14 Analyzing a specific keyword
18:00 More SEO tool analysis for Snowflake
23:57 Comparing SEO article vs ChatGPT's output
29:37 Our method: looking up common questions
36:09 SparkToro! Our favorite marketing tool
48:07 Conclusion - approaches and tools