There's a good chance you're wasting money on PPC campaigns and settings that yield little or no return. This week on PPC Town Hall, we'll share some proven ways to cut wasted spend - including a few exclusive to Microsoft Advertising!

We'll also hear from David Szetela, Founding President of the Paid Search Association, on their upcoming initiatives to educate the industry and how you can join these even if you don't have hefty budget.