John Lee

Experience
Microsoft
Company NameMicrosoft
Total Duration5 yrs 1 mo
TitleHead of Evangelism
Full-time
Dates EmployedDec 2020 – Present
Employment Duration11 mos
As part of the Microsoft Advertising brand marketing team, I am tasked to...

Develop and execute an industry engagement strategy inclusive of content creation, strategic storytelling, public speaking, panel participation, blogging and more to drive awareness, perception and adoption of the Microsoft Advertising platform.

Foster a community of industry influencers and build deep relationships with industry thought leaders. In this capacity, be an expert and champion of customer feedback to ensure the client voice is heard across Microsoft Advertising's marketing and engineering teams.

Oversee a group of contributors within Microsoft Advertising and influence the collective speaker bench.

Partner across the Microsoft Advertising organization to extend the reach of messaging and content and to enable others to do the same.
…
see more
TitleLearning Strategist - Client Experience Design & Delivery - Bing Ads
Dates EmployedMay 2017 – Dec 2020
Employment Duration3 yrs 8 mos
LocationLouisville, Kentucky Area
Transitioned from Client Development & Training Manager to Learning Strategist as part of a reorganization within MSA Global Ops. Responsible for creating online and offline training content related to product/GTM for the MSA field and Bing Ads clients via Bing Ads Academy. Together with CXDD team, built and launched Bing Ads Academy. Own the Bing Ads Accredited Professional program as it pertains to content/exam updates, localization and in-tandem with a vendor - provide reporting and support to the field and clients. Represent Microsoft and Bing at digital advertising industry events and through writing on industry blogs.
…
see more
TitleSr. Client Training and Development Manager - Bing Ads
Dates EmployedOct 2016 – May 2017
Employment Duration8 mos
LocationLouisville, Kentucky Area
Coordinated with account executives and managers based in NYC to deliver client training. Responsible for creating online and offline training content for Bing Ads clients via Bing Ads Academy. Owned the Bing Ads Accredited Professional program as it pertains to content/exam updates, localization and in-tandem with a vendor - provide reporting and support to the field and clients. Represent Microsoft and Bing at digital advertising industry events and through writing on industry blogs.
…
see more
Clix Marketing
Managing Partner
Company NameClix Marketing
Dates EmployedOct 2009 – Oct 2016
Employment Duration7 yrs 1 mo
LocationLouisville, KY and Bloomington, IN
Manage search engine marketing campaigns and client relationships for Clix Marketing. Services include PPC, social media advertising and display advertising. I dabble in conversion optimization and gravitate to the technical aspects of tracking implementation, Google Analytics and Acquisio tracking.

I also co-manage the business side of Clix Marketing, assisting in sales and working with my partners on strategic planning and business growth.

Writer: Clix Marketing Blog, Search Engine Watch, ClickZ, Acquisio Blog, PPC Hero
Speaker: SMX, SES/ClickZ Live, State of Search, HeroConf
…
see more
Bakedwheat Web Enterprises
Owner
Company NameBakedwheat Web Enterprises
Dates EmployedMay 2009 – Apr 2013
Employment Duration4 yrs
Freelance search marketing consultant. PPC, SEO, social media and blogging services.
WordStream
Paid Search Manager
Company NameWordStream
Dates EmployedSep 2009 – Apr 2010
Employment Duration8 mos
Managed WordStream's in-house PPC campaigns and wrote paid search related content for the WordStream blog.
Hanapin Marketing
Search Marketing Consultant
Company NameHanapin Marketing
Dates EmployedOct 2006 – Apr 2009
Employment Duration2 yrs 7 mos
While at Hanapin Marketing I managed full-scale search engine marketing campaigns for a wide variety of businesses in Indiana and around the US/Canada.

Managed client/project management and developed, launched and managed pay-per-click and search engine optimization campaigns.

I wrote for Hanapin's popular blog on the PPC industry - PPCHero.com. Additionally, I was instrumental in developing the artwork and content for Hanapin's SEO blog - SEOBoy.com - where I acted as content manager and editor until my departure from Hanapin.

In my time with the company, I also played an important role in researching and developing SEO strategy for in-house process and to improve client success.
…
see more
Show 2 more experiences
Education
Ivy Tech Community College
Ivy Tech Community College
Dates attended or expected graduation2003 – 2003

Ball State University
Ball State University
Dates attended or expected graduation2000 – 2003

Causes John cares about
Animal Welfare, Arts and Culture, Children, Civil Rights and Social Action, Economic Empowerment, Education, Environment, Health, Human Rights, Disaster and Humanitarian Relief, Poverty Alleviation, Science and Technology, and Social Services

People also viewed
Julie Friedman Bacchini
Julie Friedman Bacchini out of network3rd+
Google Ads & Facebook Advertising Specialist, Top 25 Most Influential PPC Expert & Professional Speaker

Connect
Christi Olson
Christi Olson out of network3rd+
Head of Search Advertising at Microsoft - Keynote Speaker. Published Columnist/Author. Mother of 2 under 5. Recovering Ultra-marathon runner and ex-crossfitter

Connect
Frederick Vallaeys
Frederick Vallaeys out of network3rd+
CEO at Optmyzr

Follow
Kirk Williams 🚴🏻‍♂️
Kirk Williams 🚴🏻‍♂️ out of network3rd+
Top 25 PPCer '16-'20. Google Shopping Ads. Author: Ponderings of a PPC Professional. PPC Speaker & Course Instructor. Work: Purple, Traeger, KURU, Groove.

Connect
Greg Finn
Greg Finn out of network3rd+
Performance Driven Digital Marketer 📈

Follow
Brett Bodofsky
Brett Bodofsky out of network3rd+
I ❤️ Digital Marketing | Silver Google Ads Product Expert | Paid Search Association Board Member | Google Ads Help Community Participant

Connect
Carolyn Lyden
Carolyn Lyden out of network3rd+
Director of Search Content at Search Engine Land & SMX

Connect
Brad Geddes
Brad Geddes out of network3rd+
Co-Founder, Adalysis: PPC Recommendation Software for Google Ads & Microsoft Ads. Author & Speaker.

Connect
Tiffany Benedict Browne
Tiffany Benedict Browne out of network3rd+
HistoricIndianapolis.com - Live, Learn, Love Indy!

Connect
Timothy Jensen
Timothy Jensen out of network3rd+
PPC Campaign Manager at Clix Marketing

Connect
LEARNING
Add new skills with these courses

Voice Search Marketing
9,863 viewers