Microsoft, in a latest report, said that working from home has blurred the lines between our work and personal time which created a new buyer persona called the 'workday consumer'.  This presents a unique challenge for #PPC advertisers because our audience targeting depends on consumer demographics, past behaviors, purchase histories, etc.  In this episode of PPC Town Hall, we brought in John Lee and Melissa Mackey to help us understand the findings from this report, how consumer behavior has changed as a result, and more importantly how to target this new persona.  In this episode, you're going to learn: - What is the 'workday consumer' - How consumer behavior has changed - What are the findings from this report that impact PPC advertisers - How to act on these findings and target this new persona  Our expert guests: - John Lee, Microsoft Advertising - Melissa Mackey, MerkleB2B  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #googleads #bingads #sem #optmyzr #adtech #digitalmarketing