Developer marketing and B2B SaaS: what you need to know
Associated with
Alan Gleeson Alan Gleeson
Teresa Garanhel Teresa Garanhel
Posted Jun 5, 2023 9 min read
Developer marketing and B2B SaaS: what you need to know

When it comes to SaaS offerings, a further goal is to extend into downstream advocacy as 'word of mouth' referrals can be significant drivers in terms of customer acquisition.

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