Let's set the scene. You've taken an awesome photo and you want to post it to your brand's Instagram account. But you must choose between Post, Story, Reel or Live before you can upload it. It can't be a Reel because it isn't a video, and it isn't Live either. But should you choose an Instagram Story or a Post? Let's look at the differences between an Instagram Story and a Post and which is best for achieving specific objectives.