Face it - the sales profession has undergone a dramatic transformation in the past few decades. With an ever increasing quantity of channels to connect with hot prospects, the possibilities are practically endless.

Unfortunately, this also presents a new challenge for sales reps - buyers are in the driver's seat now. They have the flexibility to choose when and where they want to interact. If you're not the first to respond, and inconsistent with follow-ups, you're missing out on deals.

We've studied over 125,000,000 sales interactions - phone, email, SMS - along with their timing, frequency, and outcomes. It's all part of our commitment to develop the definitive guide on sales cadences - what works, what doesn't, and why you're frustrated with your results.