Associated with
Jason Widup
Posted Mar 16, 2021
•
5 min read
Marketing Experiments: Figure Out What Works so You Can Double-Down on It
I'm a marketer who does marketing to marketers. I'm literally my own prospect. You'd think I'd know exactly what my audience wants.
But the fact is, I can never know how my audience will behave on a consistent basis. Audiences are made up of human beings and even if they have the same business titles, they're all going to behave differently.
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