Today, we welcome Chris Dutton, Head of Demand Generation and Marketing Operations at 6sense. Employing the right tech allows you to engage with the right people at the right time when they are ready to buy.

Chris digs into how they ensured they have enough resources to respond to the buying signals that they were tracking with their 6QAs. This automated cadence uses a series of technologies to streamline the process of taking qualified accounts and ensuring that they are getting worked.