Posted Feb 21, 2018
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2 min read
Are Misaligned Priorities and Organizational Silos Blocking Your Customer-Focused Marketing Strategies?
If you answered "Yes" to our title question, you are not alone. In a recent online survey of over 300 B2C marketing and IT professionals we conducted with Forrester Consulting, "misaligned priorities" and "organizational silos" topped the list of reasons why true customer-focused strategies could not be achieved. Key findings from the "Utilize a Change [...]
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