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The TV advertising business is evolving as TV ads finally becoming more data-driven
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Mike Shields Mike Shields
Nicolle Pangis Nicolle Pangis
Posted Oct 21, 2021
The TV advertising business is evolving as TV ads finally becoming more data-driven
AppsFlyer AppsFlyer

Nicolle Pangis of Ampersand discusses how traditional media companies are trying to bring the same kind of targeting they use in digital to TV.

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