In sales, the words you use can make or break a deal. However, it's not just about what you say - it's also about when you say it. Timing your language effectively can make prospects feel better about their decisions and help you close more deals. A recent article in Harvard Business Review summed up research that showed how language can alter effectiveness on sales and customer service calls. Let's dive into the significance of language timing and how mastering this skill can elevate your success.