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IBM's Bob Lord Welcomes Testing Google's Cookie Alternative, but Expresses Concern About "Attacks on the Open Web"
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Mike Shields Mike Shields
Bob Lord Bob Lord
IBM's Bob Lord Welcomes Testing Google's Cookie Alternative, but Expresses Concern About "Attacks on the Open Web"
AppsFlyer AppsFlyer

Bob Lord, Senior Vice President, Worldwide Ecosystems and Blockchain at IBM, discusses how the advertising industry must come to grips with the fact that digital ad targeting as we've known it is vanishing

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