Russell discusses his journey from social gaming through to mobile gaming. We delve into a range of topics such as the importance of understanding game analytics and monetization in mobile games, challenges in HR, managing company growth, the impact of pricing strategies on a global scale, the value of A/B testing and player retention. But the big story in this podcast is Russell Ovans' book 'Game Analytics, Retention, and Monetization in Free Play Mobile Games' which is a comprehensive guide to the mechanics of mobile game businesses.