Everyone wants to be noticed, and brands are no different.

No matter what your role in your company may be, the end goal of all company efforts circle back to generating qualified leads and closing sales.

But finding prospective customers who are a good fit for your brand? That's easier said than done. Before you can sell a prospect on your company's products, you need to make them aware of what you do and gain their trust.

Demand generation is considered a top-of-funnel marketing strategy that acts at the first step in a customer's experience with your brand.