The Signal's "Sponsored Deep Dive Posts" Thought Process
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3 min read
The Signal's "Sponsored Deep Dive Posts" Thought Process

Whenever someone starts taking money in exchange for creating content on their behalf, there are obvious conflicts of interest. I'm not here to write about companies who pay me the most money (as tempting as that sounds). I'm here to play long-term games with long-term people. Your trust and attention are the most important things to me. The minute I start writing about stuff I don't believe in, I will lose both of those things (your trust and your attention).

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