Objections are everywhere around us from anti-vaxxers objecting to being vaccinated to the prospects having objections while buying your product. And as a sales rep or an Account Executive, objection handling is pretty much at the core of your everyday conversations.

Sales objections come in many forms, and handling them isn't easy for sure. According to data from Hubspot, 35% of sales leaders believe that objection handling is one of the biggest challenges reps and AEs face.
At the same time, objections are key to deeply understand your customer psychology and move them towards mutually beneficial goals. If you handle objections well, it feels like both the prospect as well as the salesperson won.

We've put together a set of tips from our experience and observation - and we hope it helps improve your objection handling as immediately as your next sales call.