In our 12th episode, Gil talks about category creation with two leaders from the sales community and talent intelligence categories.

Panelists for this episode include Sahil Mansuri, CEO of Bravado and one of the influencers behind the sales community category, and Kamal Ahluwalia, CEO of Eightfold and one of the pioneers in the talent intelligence category.

You'll walk away from this episode with an understanding of the stages of category creation, the importance of positioning, and why most startups fail.

BONUS! Sahil recounts how a common problem he faced during his sales career led to creating a new category.