With holiday sales projected to grow by as much as 3.5% in 2024, Black Friday remains a prime time for brands to capture consumers' attention. As influencers continue to drive online traffic and conversions at record levels, companies are seeing firsthand the value of using influencer marketing during the holiday shopping season. The National Retail Federation (NRF) anticipates holiday spending to reach nearly $989 billion, and digital marketing is playing a pivotal role in driving this growth. In particular, influencers are converting shoppers 10 times more effectively than social media alone, according to an Adobe survey.

Here, we'll explore the key strategies for driving traffic and conversions through Black Friday influencer marketing, and look at some examples of successful campaigns from last year.