Munmun Nath, CMO of Union Digital Bank and a CMO Alliance Ambassador, discusses her role and motivation in joining the community. She highlights the benefits of the CMO Alliance, including the diverse perspectives and global connections it offers. As an ambassador, she aims to promote the platform in her region and achieve brand affinity, ROI, and awareness for her bank. Her advice for marketing leaders emphasizes the importance of peer networks for informed decision-making and strategic trend adoption. Looking ahead, she emphasizes the significance of mastering AI tools, aligning brand and performance marketing, and fostering a strong alliance with the CFO for effective marketing strategies in 2024.