Here's how to build a community around your franchise's events with text messaging, so you can increase turnout and sales.

This article takes insights from our Text Request Talks podcast with Tracy Panase and further distills it into advice specific to texting. Panase is the CEO of Just Between Friends and worked as a franchisee for 15 years before she bought the company.

The following tips expand on how to generate hype around events like Panase does with text messaging.