Posted Feb 9, 2019
•
7 min read
How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning
By: Winnie Shen | Director of Data Operations, Zeta Global Moving Beyond First-Party Data Every marketer understands the value of first-party data. It's a given that we all understand how important our data is that we house in our own databases. The challenge comes when we need to grow beyond our existing data, enrich those [...]
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