In our ongoing blog series, designed to complement The Trailblazer's guide to marketing, sales, and RevOps excellence, we previously explored how improving your account data quality can resolve many Ideal Customer Profile (ICP) issues and how addressing duplicate accounts and records can significantly enhance your data integrity. In this installment, we focus on the critical role of data quality in effective segmentation. By ensuring your data is clean, consistent, and comprehensive, you can optimize your segmentation strategy, leading to more targeted and successful marketing and sales efforts. This blog and accompanying ebook provide a comprehensive roadmap to enhancing your RevOps data quality strategy.