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The 5 pillars of an effective ABM program
The 5 pillars of an effective ABM program
Mar 04, 2022
Article
Openprise Openprise
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
Jul 30, 2020
Video
Openprise Openprise
7 things to consider when you shop for a data enrichment provider
7 things to consider when you shop for a data enrichment provider
Apr 12, 2022
Article
Openprise Openprise
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6 best practices for automated lead routing
6 best practices for automated lead routing
Sep 01, 2022
Article
Openprise Openprise
RevOps Live! #1 - How to tackle attribution challenges
RevOps Live! #1 - How to tackle attribution challenges
Jul 30, 2020
Webinar
Openprise Openprise
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Marketing and sales attribution: the science of the deal
Marketing and sales attribution: the science of the deal
Aug 01, 2022
Article
Openprise Openprise
​​A new look at funnel metrics: follow the math
​​A new look at funnel metrics: follow the math
Sep 08, 2022
Article
Openprise Openprise
By ops, for ops: a better kind of community event
By ops, for ops: a better kind of community event
Oct 17, 2023
Article
Openprise Openprise
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How ICP analysis issues are a data quality problem
How ICP analysis issues are a data quality problem
Jun 25, 2024
Article
Openprise Openprise
RevOps Live! | Data foundations, AI, and breaking down silos with Leore Spira
RevOps Live! | Data foundations, AI, and breaking down silos with Leore Spira
Oct 22, 2024
Article

Latest Content

Openprise Openprise
Defining data quality: why teams disagree and how to align
Defining data quality: why teams disagree and how to align
Feb 17, 2025
Article
Openprise Openprise
How to benchmark strategic data quality in RevOps
How to benchmark strategic data quality in RevOps
Feb 13, 2025
Article
Openprise Openprise
MOpza Session Spotlight: Tuning your marketing antenna for the right market signals
MOpza Session Spotlight: Tuning your marketing antenna for the right market signals
Feb 11, 2025
Article
Openprise Openprise
Good enough isn't good enough: why 89% of RevOps teams struggle with data quality
Good enough isn't good enough: why 89% of RevOps teams struggle with data quality
Feb 03, 2025
Article
Openprise Openprise
RevOps Live! | Unlocking career growth in RevOps: lessons from Jacki Leahy
RevOps Live! | Unlocking career growth in RevOps: lessons from Jacki Leahy
Jan 20, 2025
Podcast Episode
Openprise Openprise
How to benchmark operational data quality in RevOps
How to benchmark operational data quality in RevOps
Jan 16, 2025
Article
Openprise Openprise
RevOps Live! | Leveraging LinkedIn for RevOps success
RevOps Live! | Leveraging LinkedIn for RevOps success
Jan 13, 2025
Podcast Episode
Openprise Openprise
AI will expose your data quality issues
AI will expose your data quality issues
Jan 07, 2025
Article
Openprise Openprise
MOpza Session Spotlight: Reinventing marketing ops with Rippling
MOpza Session Spotlight: Reinventing marketing ops with Rippling
Dec 16, 2024
Article
Openprise Openprise
How to benchmark technical data quality in RevOps
How to benchmark technical data quality in RevOps
Dec 10, 2024
Article

Articles

151
Defining data quality: why teams disagree and how to align
Defining data quality: why teams disagree and how to align
How to benchmark strategic data quality in RevOps
How to benchmark strategic data quality in RevOps
MOpza Session Spotlight: Tuning your marketing antenna for the right market signals
MOpza Session Spotlight: Tuning your marketing antenna for the right market signals
Good enough isn't good enough: why 89% of RevOps teams struggle with data quality
Good enough isn't good enough: why 89% of RevOps teams struggle with data quality
How to benchmark operational data quality in RevOps
How to benchmark operational data quality in RevOps
AI will expose your data quality issues
AI will expose your data quality issues
MOpza Session Spotlight: Reinventing marketing ops with Rippling
MOpza Session Spotlight: Reinventing marketing ops with Rippling
How to benchmark technical data quality in RevOps
How to benchmark technical data quality in RevOps
Maximize ROI with data enrichment: MOps-Apalooza insights
Maximize ROI with data enrichment: MOps-Apalooza insights
RevOps Live! | 2025 revenue planning: forecasting, pipeline management, and automation with Janis Zech
RevOps Live! | 2025 revenue planning: forecasting, pipeline management, and automation with Janis Zech
The hidden costs of poor data quality in RevOps
The hidden costs of poor data quality in RevOps
MOps-Apalooza 2024 takeaways
MOps-Apalooza 2024 takeaways
Build custom AI Agents for RevOps: introducing AI-Agent Factory
Build custom AI Agents for RevOps: introducing AI-Agent Factory
RevOps, now you can build with AI
RevOps, now you can build with AI
Lost in Translation, part 1: talking to executives about RevOps processes
Lost in Translation, part 1: talking to executives about RevOps processes
RevOps Live! | Data foundations, AI, and breaking down silos with Leore Spira
RevOps Live! | Data foundations, AI, and breaking down silos with Leore Spira
Data debt: the hidden saboteur in RevOps
Data debt: the hidden saboteur in RevOps
Survey insights: Why data quality is the key to GTM excellence
Survey insights: Why data quality is the key to GTM excellence
Save your data from the sea of mediocre single-vendor enrichment solutions
Save your data from the sea of mediocre single-vendor enrichment solutions
An insider's guide to loving, not fearing, data enrichment
An insider's guide to loving, not fearing, data enrichment
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Case Studies

5

eBooks

3

Event Sessions

1

Podcast Episodes

24
RevOps Live! | Unlocking career growth in RevOps: lessons from Jacki Leahy
RevOps Live! | Unlocking career growth in RevOps: lessons from Jacki Leahy
RevOps Live! | Leveraging LinkedIn for RevOps success
RevOps Live! | Leveraging LinkedIn for RevOps success
Welcome to the chatty world of intelligent virtual assistants
Welcome to the chatty world of intelligent virtual assistants
Podcast: what to measure using media monitoring
Podcast: what to measure using media monitoring
High-Growth Strategies for Customer Experience in 2021
High-Growth Strategies for Customer Experience in 2021
Mobile market usage trends: what you need to know
Mobile market usage trends: what you need to know
Theoretical physics and your buying groups
Theoretical physics and your buying groups
Digital marketing and ABM during COVID-19
Digital marketing and ABM during COVID-19
AI and CRM platforms: A powerful combo
AI and CRM platforms: A powerful combo
AI in marketing: how AI helps marketers get ahead
AI in marketing: how AI helps marketers get ahead
Sales engagement platforms: more experiments mean better data
Sales engagement platforms: more experiments mean better data
The new buyer's journey: 3 ways to reach today's buyers
The new buyer's journey: 3 ways to reach today's buyers
4 strategies to ensure data-driven thought leadership
4 strategies to ensure data-driven thought leadership
3 keys to a product-led go-to-market strategy
3 keys to a product-led go-to-market strategy
How Zycus gets 7x ROI on their digital marketing
How Zycus gets 7x ROI on their digital marketing
5 keys to unlocking a successful ABM program with Engagio's Jon Miller
5 keys to unlocking a successful ABM program with Engagio's Jon Miller
Big city takeover: how multi-channel marketing in metro areas can get you noticed by all the right companies
Big city takeover: how multi-channel marketing in metro areas can get you noticed by all the right companies
The 'Data Whisperer' has advice on convincing executives to care more about data quality
The 'Data Whisperer' has advice on convincing executives to care more about data quality
5 tactics to keep your marketing efforts successful, even when things get complicated
5 tactics to keep your marketing efforts successful, even when things get complicated
Blog | Ep 5: Josh Hill - founder, Marketing Rockstar Guides - The Data Driven Marketer
Blog | Ep 5: Josh Hill - founder, Marketing Rockstar Guides - The Data Driven Marketer
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Reports

5

Videos

36
Openprise @ Openprise Master Class #1 - Setting the Foundation: Defining Your Ideal Customer Profile (ICP)
Openprise @ Openprise Master Class #1 - Setting the Foundation: Defining Your Ideal Customer Profile (ICP)
A Minute with API Factory: Performing Real-Time Lead Routing with a Salesforce Trigger
A Minute with API Factory: Performing Real-Time Lead Routing with a Salesforce Trigger
A Minute on Lead Scoring and Grading
A Minute on Lead Scoring and Grading
App Factory: A Minute with Openprise
App Factory: A Minute with Openprise
Data cleansing: A Minute With Openprise
Data cleansing: A Minute With Openprise
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
Data Cleansing
Data Cleansing
App Factory
App Factory
Data unification
Data unification
Data deduplication
Data deduplication
A minute on lead routing
A minute on lead routing
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
A minute on lead scoring and grading
A minute on lead scoring and grading
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
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Webinars

55
Webinar Spotlight: How operationally mature are you? (And how to improve)
Webinar Spotlight: How operationally mature are you? (And how to improve)
GTM Partners Leaders Summit : RevOps & Revenue Intelligence
Unlocked
GTM Partners Leaders Summit : RevOps & Revenue Intelligence
Openprise @ Openprise Master Class #2 - Segmentation: You?ve already got data, now let?s make it useful
Openprise @ Openprise Master Class #2 - Segmentation: You?ve already got data, now let?s make it useful
Openprise @ Openprise Master Class #4 - Lead routing: the art of agility and accuracy
Openprise @ Openprise Master Class #4 - Lead routing: the art of agility and accuracy
RevOps Live! Executive Edition: Confessions of a Chief Revenue Ops Officer
RevOps Live! Executive Edition: Confessions of a Chief Revenue Ops Officer
RevOps Live! | Data Enrichment: building a scalable strategy
RevOps Live! | Data Enrichment: building a scalable strategy
RevOps Live! | Common symptoms of tech debt in your Salesforce CRM
RevOps Live! | Common symptoms of tech debt in your Salesforce CRM
RevOps Live! | Surviving economic turbulence: How to be an antifragile organization
RevOps Live! | Surviving economic turbulence: How to be an antifragile organization
Attribution part 1: Why do so many attribution projects fail?
Attribution part 1: Why do so many attribution projects fail?
Attribution part 2: The real costs of doing attribution badly
Attribution part 2: The real costs of doing attribution badly
Landing the white whale: data quality that accelerates your business
Landing the white whale: data quality that accelerates your business
RevOps Live! | Holistic attribution: how to double the power of your marketing and sales data
RevOps Live! | Holistic attribution: how to double the power of your marketing and sales data
RevOps Live! | Breaking down silos: How to master the RevOps approach
RevOps Live! | Breaking down silos: How to master the RevOps approach
Attribution part 1: Why do so many attribution projects fail?
Attribution part 1: Why do so many attribution projects fail?
Attribution part 2: The real costs of doing attribution badly
Attribution part 2: The real costs of doing attribution badly
Landing the white whale: data quality that accelerates your business
Landing the white whale: data quality that accelerates your business
RevOps Live! | Holistic attribution: how to double the power of your marketing and sales data
RevOps Live! | Holistic attribution: how to double the power of your marketing and sales data
RevOps Live! | Breaking down silos: Why a holistic approach to RevOps is key to revenue growth
RevOps Live! | Breaking down silos: Why a holistic approach to RevOps is key to revenue growth
Using enrichment data to identify revenue signals for efficient growth
Using enrichment data to identify revenue signals for efficient growth
Enrichment ROI Calculator
Enrichment ROI Calculator
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