Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. It involves creating a mesh of interconnected products and services that deliver a joint value proposition to customers.Product-market fit is not static, and both the product and the market need to constantly align. The SaaS industry is experiencing a transition from defense to offense, with leading indicators showing positive signs of growth.Lessons have been learned from previous market cycles, but the challenge lies in passing down this knowledge to future generations of founders and investors.The story of a $2.6 billion mistake that Bob made and lessons learned from it.