Priya Doty, VP of Product Marketing for IBM Brands such as IBM Z & LinuxONE discusses, how do you find the ideal product marketer? (Is it better to hire experienced or groom someone into the role?) How should a product marketer be measured? (Are there actual metrics?) Once in the role, how does a product marketer distinguish themselves from product management? (What's the value of this role, vs classic PM or classic Comms/DG marketing)