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How to transition from marketing to product marketing
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Finding the ideal Product Marketer (Is It Better To Hire Experienced or Groom Someone Into The Role?) • Blogos – Webflow HTML website template
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How to transition from marketing to product marketing
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If something isn’t working, change it. As a marketing “intrapreneur”, the approach of pilot, test, learn and scale is innate, and has built successes at large companies, small companies, consultancies and agencies.

Tech beginnings, as I started as a front-end/database developer and product manager. Badges and skills: DevOps, IT Ops, CyberSecurity, Cloud, Data/ML/AI, Hardware (Servers, Mainframe, Mobile Devices), Quantum.

Areas of expertise: story-telling to reframe solution categories, hiring/mentoring marketers and building out org structures, product marketing discipline, marketing research/analytics, demand generation (digital/events/social).

- Named Top 100 Influencer, Product Marketing Alliance (2021, 2020, 2019)
- Advisory Board, Product Marketing Community.co
- Executive Director, Community Engagement, Marketing Hall of Fame
- Won an ANA ECHO Direct Marketing Award for work on UPS

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