If something isn’t working, change it. As a marketing “intrapreneur”, the approach of pilot, test, learn and scale is innate, and has built successes at large companies, small companies, consultancies and agencies.
Tech beginnings, as I started as a front-end/database developer and product manager. Badges and skills: DevOps, IT Ops, CyberSecurity, Cloud, Data/ML/AI, Hardware (Servers, Mainframe, Mobile Devices), Quantum.
Areas of expertise: story-telling to reframe solution categories, hiring/mentoring marketers and building out org structures, product marketing discipline, marketing research/analytics, demand generation (digital/events/social).
- Named Top 100 Influencer, Product Marketing Alliance (2021, 2020, 2019)
- Advisory Board, Product Marketing Community.co
- Executive Director, Community Engagement, Marketing Hall of Fame
- Won an ANA ECHO Direct Marketing Award for work on UPS