Associated with
Nitin Jaggi
Posted May 12, 2017
•
5 min read
Short-term gain, long-term pain: the danger of short-termism
Understand why the desire for instant gratification and real time results has replaced the pursuit of patience By Rupert Harrison, Planning Director at Zeta Global. Our world is becoming increasingly immediate. In the age of "same-day" and "on-demand" everything, the desire for instant gratification and real time results has replaced the pursuit of patience. Life used [...]
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