And we're baaaaack! In our 7th episode of By Marketers, For Marketers, Jason discusses how to build and manage a demand model forecast with Matt Cannell, VP of Marketing at Mobilize. In fact, Jason learned all he knows about demand models from Matt!

In this episode, you'll walk away with all this goodness:
• What is a demand model and how and when do you use it?
• What are the minimum inputs you need to start using a demand model? Hint: you probably already have them.
• How things like a long sales cycle can wreak havoc on the accuracy of a demand model.

Grab your favorite beverage, put on your headphones, and enjoy!