Part 1: "We saw a huge opportunity for currency correction" // Part II: "As a media owner, you don't' control the creative...you can't be held accountable"

Mobile Attribution / AppsFlyer / Podcast Episodes

Associated with

Mike Shields

Marc Guldimann

Joanne Leong

Julian Zilberbrand

Paul Gelb

Part 1: "We saw a huge opportunity for currency correction" // Part II: "As a media owner, you don't' control the creative...you can't be held accountable"

AppsFlyer

Next in Marketing hosted a debate on the future of Attention as a form of media and ad measurement - and whether it should be used as a new form of currency. The debate featured Joanne Leong SVP, Global Partnerships at dentsu, Julian Zilberbrand, EVP Advanced Media, Paramount, and Marc Guldimann Founder & CEO of the attention focused startup Adelaide. Later on, we talk to Bayer's Paul Gelb on how he's handling currency overload in 2023.

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