Associated with
Christine Wainwright
Posted Mar 11, 2020
•
2 min read
New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base
It's not enough to know and understand multicultural audiences today-marketers need to know where they are going to "be" tomorrow too. Understanding intent means companies and marketers can better personalize these customers' experiences, and that leads to one thing: business growth.
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