Customer data comes from varied sources such as website forms, social media, email lists, and more. We all come across fake lead information, every now and then. Therefore, as a marketer, this data is not enough. You neither know if the prospect falls under your target industry, organization size, job title, revenue, etc. nor do you know where they are in their purchase cycle. This is where data enrichment as a practice comes into play. Data enrichment apps fill up the gaps of inadequate data or inaccurate information.