AI writing tools like ChatGPT and Bing AI cannot handle most content marketing tasks because the technology these tools are built on fails to create new ideas, understand meaning, or distinguish fact from fiction.

I wanted the hype for generative AI to be real. More than most, I was so excited for these tools to help me with my marketing work. You see, I love technology and trying out software. What I don't love is the process of writing a lot of content on a short deadline imposed by someone other than myself. I am the perfect user for ChatGPT.

But ChatGPT failed to win my heart and prove its value to my work, just as its predecessors failed before.