Associated with
Des Traynor
Bob Moesta
Posted Feb 15, 2012
•
10 min read
Interview with Bob Moesta on Jobs-to-be-Done (Part 2) – Inside Intercom
The second part of our interview with Bob Moesta discusses topics specific to start-ups. We look at how a start-up can apply these Jobs To Be Done thinking, why hypothetical feedback is useless, and why beta testing must also test for value.
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