How to build a more authentic LinkedIn strategy using content trends and personalized outreach
Posted Jan 22, 2025 12 min read
How to build a more authentic LinkedIn strategy using content trends and personalized outreach

How do you use trending LinkedIn topics to get results? Learn how LinkedIn social listening drives better content, comments, and outreach.

Turn shallow connections into deeper relationships by listening to your audience, addressing their needs and desires, and sharing strategies and stories unique to your skills and experiences.

We'll go deep into this topic in our two-part series: Conversation, Content, and Connection: Using Trends to Build a More Authentic LinkedIn Strategy; where we'll cover:
- Conversation: Learn how to discover trending topics on LinkedIn and beyond to open authentic conversations with your peers and prospects.
- Content: Join the conversation with comments, original thought leadership posts, and integrated marketing content.
- Connection: Use those trending topics and content to engage your audience and grow your network and customer base.

In this part, we dig into Content and Connection: creating genuine comments and posts that engage your audience and building personalized connections.

Produced for our client, Expandi.

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