We're singing a song that isn't ours. I blame social media.

Experts, entrepreneurs, and creators the world over seem to want to be known online today. Mostly, this manifests as a potent but aimless desire. It's not overly focused, so people run around grabbing at all the tactics, strapping themselves onto the content hamster wheel, churning out yet more "stuff." Because they want to be known.

But what if we could become known for our substance and skip all the hollow gimmicks? What if we could better focus our desire to be known to ensure we make things that truly matter -- instead of just making more?

We need to tweak the lyrics to this song. We're forgetting:

It's not enough to be known. You have to be known for SOMETHING.