Posted May 18, 2022
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1 min read
New Research Makes It Clear: CDPs Need an Upgrade
A new commissioned study conducted by Forrester Consulting on behalf of Zeta Global has found that the majority of Customer Data Platform (CDP) users believe today's CDP solutions fall short of business needs. They're seeking a more robust CDP with integrated capabilities that unify customer data management with execution of critical marketing functions, like personalization [read more...]
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