INFINITI launches marketing campaign driven by creators | BANKNOTES
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Tina Donati Tina Donati
47 min read
INFINITI launches marketing campaign driven by creators | BANKNOTES

INFINITI, the luxury division of Nissan, has launched a new creator-powered campaign called Capture INFINITI. According to the agency leading the campaign, INFINITI is looking for ways to differentiate itself within the growing competitive luxury vehicle space, which is why it teamed up with seven creators to launch a one-of-a-kind creator-led campaign. The campaign showcases INFINITI's QX series.

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