What are the fundamental building blocks of a marketing program? Mariya Delano thinks it comes down to 3 main components: discovery, demand, and conversion. Follow along as she builds a diagram showcasing these three marketing fundamentals and their sub-components.

As usual, Mariya emphasizes the importance of understanding your audience, the channels through which they can be reached, and how to maintain their interest to drive conversions. We'll talk about how these elements come together, the interconnected nature of successful marketing, and the questions you can ask yourself to assess your own marketing initiatives.