Questions are sales reps' most powerful tools. By asking the right questions, sales professionals can build rapport, uncover important details about their customers, and even influence prospects' decision-making process. However, not all questions are created equal.
The key is to combine close-ended and open-ended questions to unearth as much information about your prospect as possible and get them to start thinking about their pain points and sharing valuable details.This article will focus on close-ended questions for sales and help you frame them properly at the right moment.