Every business in this world exists to fulfill the major two goals:

1.to serve its customers
2.to drive revenue
Both of these goals are symbiotic in nature-you can't achieve one without the other. And at some point in your growth, generating revenue becomes a matter of survival because you can't sustain your business for too long if it isn't driving enough revenue.

And if you are building a sustainable business the goal is not just to generate revenue but to bring predictability and optimization into the process of generating revenue. In a nutshell, that's what revenue operations is all about. And that's exactly what we are going to talk about in this post.

In this post we will cover:

1.What is revenue operations or RevOps?
2.Why is it more than just sales and marketing alignment?
3.How to leverage deal intelligence to improve RevOps