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Think About What WON'T Change to Predict the Future - Kevin "KD" Dorsey

Today, we welcome Kevin "KD" Dorsey, Advisor and Practice Lead: Revenue Leadership at Winning by Design. He discusses that the way to predict the future is to work backward and determine what will remain constant over the next few years. KD dials in on human psychology and what humans generally want. This narrows down the factors that you can then safely predict how sales, and by default, how buyers will change as well.