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Outbound Email's Rise in Volume is Unsustainable
There are a few "arrows" in the "quiver" of modern gtm that seem to be working today. And, I think more "arrows" will emerge in the coming year or two-some of which are nascent today, and some that don't exist at all yet.
One of the biggest question marks in my mind, in this current moment, is the role of cold email. And where it goes from here. But first...
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